East General Promotional & Packaging Mfg. Blog

The question was asked to Michael Crooks, founder of Crooks Advertising Alliance, whether producers of packaging and promotional products had a role in the market place to provide promotional product ideas along with products specs, MOQ requirement, production time, and so forth. Michael’s response as follows:

I was pleased to get the message you wrote after reading “Use Re-Invention” Thinking (URL Below). You said you long to be a part of the creative wind. Valvert, being V.P. of Sales, you are in a Great position to be part of the creative wind and likely increase sales for your company at the same time. When a company sends creative ideas on how to use their products along with the usual information, I love it.

1) It shows that the supplier understands the distributor’s needs
2) It shows that the supplier understands the strengths of his own products.

Yes, Valvert, there is room for factory/consultant. In fact, it is encouraged. Face it, if you make it easier for me to sell your products why wouldn’t I sell your products? If you share better ideas with me that helps impress my clients, that helps take pricing out of the equation with end users.

So yes, it’s a bit more work on your part, BUT, I believe the payoff is more than worth it.

Share case histories on how other distributors have used your products to help their clients solve problems. Come up with new twists and new uses for your products. Distributors will thank and reward you. If I can be of help, just let me know.

Warm Regards,

Michael Crooks
Crooks Advertising Alliance
517-589-0008 F) 517-589-8884
www.CrooksAdvertising.com
2776 Eden Rd • Leslie, MI 49251

URL http://www.ppiblog.com/?341-expand-your-promotional-possibilities-through-use-re-invention-thinking